Mobile sites Touch apps FB apps SMS- New tools of strategic e-marketing

Web 2.0 and technological developments have given rise to new modes of communication and revolutionized traditional marketing practices.

Until a few years ago the communications for a company going by the main display advertising, press releases, flyers, etc. These tools have now lost much of their power and gave way to the increasing use of web tools. The emergence of mobile phones, then of smart phones, and touch pads, the web in general and social networks in particular has transformed the communication landscape.

Smart phones have become essential tools for brands to create a direct channel of communication with the consumer: what's easier than sending an offer via SMS or mobile email. The phenomenon is growing and the results are very encouraging.

Facebook has also become an essential tool for communicating with customers and their special offers they love. Facebook pages for brands multiply as they have understood the stakes of such an interaction with their customers, who may themselves post comments, ask questions and get answers. The customer feels privileged and remains faithful to the brand.

But we must know that the brand right from the start what purpose it fixed by engaging in the use of Facebook. Raise thousands of fans does nothing: reap hundreds of fans qualified are much more interesting.

The touch pads on them can be used in different ways. Their number is increasing exponentially which leaves no marks indifferent to their use. Some have developed their example e-commerce site in versions for tablets to facilitate navigation and optimize conversion or sales. Others embark on setting up shop in tactile applications used by customers themselves to find the products they are looking for, check the presence of stock, etc.

As shown, many tools are to communicate. Habits have changed brands must go beyond imagination to find new ways to capture customers but also retain them.

IT & Co specializes in the use of these new tools and develop applications that can interact to the consumer and the brand through Facebook (Fan Page, applications, games and contests...), SMS (texting, QRcode Action...), the mobile sites and ecommerce sites version 2.0.

The world is changing consumer habits are changing: evolve your business to stay ahead and grow your customer base.