Google Shopping Google's new move in ecommerce

I knew Google more swagger on the output of certain services. For it must be said, concerning the release of Google Shopping, Google has been strangely quiet. It even comes to whether the service is actually active. For our part, it's very simple; we learned it was launched by a Tweet.

So why Google does not communicates on Google Shopping?

The reason seems simple enough when you think about; Where Google earns the most money On AdWords. Who spends the most money on AdWords? The eCommerce retailers Yes, but there are thousands very volatile. Come not far behind the shopping engines, and for once they are only a few dozen, so easy to master. So you understand all the embarrassment of Google. On the one hand, they can not miss a booming sector (the e-commerce), and the other, they do not want to quarrel with one sector (the price comparison sites) which their leaves a lot a lot of money (in absolute value).

In terms of communication, does not make any commitment can quickly be catastrophic but we all know that Google can get away with anything...

my analysis of the ambiguous relationship between Google AdWords Shopping and falls flat because Google was much smarter than this by integrating Google AdWords Shopping. So, we are in a situation completely reversed because Google Shopping will not hurt to AdWords, but will boost the contrary. That said I understand even less the lack of communication around Google ... Shopping

What next for Google Shopping?

I believe a bright future. On the one hand with the Google brand. The U.S. giant is so big (with a phenomenal reputation) that any user will think Google before other comparator.

Another big feature of Google is its algorithm ranking. Indeed, we see that the order of the result of Google Shopping is at least as mysterious as the natural results. So, Google can move forward with a degree of neutrality (relative) compared to other historical comparators, which have repeatedly accumulate the premium offerings or privilege, for traders, resulting in a blurring of the understanding of the order of results. And yes, the price comparison sites do not necessarily ranked according to the price ;-)

Last but not least, Google will be able to integrate the results of Google Shopping directly in the natural results. On some products, it already does and it looks ultra efficient. Besides all Google services that work well, are integrated in the natural results (News, Maps, Picture ... etc.)

In the end, what can you expect from Google Shopping? It is much likely that profoundly changes the market comparators and the market impact of e-commerce. In my opinion large comparators will fall and paradoxically, small niche comparators can hold their own in the game